Gmail has always had an excellent spam filter that keeps junk messages out of your Inbox. Google added a reverse feature that is quite unique to Gmail – it’s called the Priority Inbox.
Priority Inbox is like having a personal secretary whose job is to sort your incoming mail based on importance. She knows about your friends, your colleagues and other people with whom you interact regularly and can therefore categorize your email accordingly.
Priority Inbox is something similar – it’s an intelligent, self-learning filter that automatically puts your most important email messages at the top of your Inbox so that you may deal with them first. The feature is now live for both Gmail and Google Apps email accounts.
Priority Inbox splits your inbox into three sections: Important and unread, Starred, and Everything else. Messages are automatically categorized as they arrive in your inbox. Gmail uses a variety of signals to predict which messages are important, including the people you email most and which messages you open and reply to. Google takes into account implicit signals like: the messages from people you frequently email are important, if a message includes words frequently used in other messages you usually read then it's probably important, the messages you star are probably more important than the messages you archive without opening.
Note: Gmail uses the "important" label to classify messages, so that's the reason why you can't create a label named "important".
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